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BONUS IDEAS

Value

Benefits of Editorial Coverage

Bonus Ideas

Professional Advice

When compared with costs for direct mail, trade shows, advertising and other marketing programs, feature articles are the most cost-effective way to reach buyers. Here’s why. Published articles have a longer shelf life than other marketing programs, which adds value far beyond their initial publication. Here are a few of the many ways you can make your marketing investment in editorial coverage pay off:

1.		Create glossy reprints for salespeople and other representatives to use in their sales and marketing presentations.
2.		Mail reprints with personalized letters to prospects and customers.
3.		Distribute reprints internally to boost employee pride and enthusiasm.
4.		Include reprints with your press kit to promote speaking engagements.
5.		Frame or laminate articles for your lobby, reception area, or office.
6.		Put reprints in a three-ring binder to create an impressive collection of your editorial coverage.
7.		Distribute reprints at trade shows, conventions or other meetings.
8.		Give reprints to your Board of Directors, Advisory Council, or other business associates.
9.		Send reprints to your professional associations and organizations. They may give you additional industry exposure in their publications.
10.		Use reprints to update your business plan. They give added credibility when seeking additional funding.
11.		Create reprints of articles in CD, DVD or audiocassette format.

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