Most of us spend hours each day trying to keep up with the latest and greatest technologies and business news. Likewise, we must keep up with growth opportunities and continuing training and educational programs in our industries. We’re all bombarded daily with hundreds of emails, texts and social media posts. So, how can we put in a full day’s work and process the endless stream of information we receive? The key is to have a list of trusted marketing resources that can help cut through the clutter and provide critical and timely information essential to growing a business. Here are the sources I regularly look to for insights.
Getting information off the Internet is like taking a drink from a fire hydrant. – Mitchell Kapor
1. Hubspot – The company provides an integrated set of inbound marketing applications that businesses can use to attract, engage and delight customers. Additionally, it is a great source of marketing research and information.
2. Content Marketing Institute – The organization strives to advance the practice of content marketing. In addition to exceptional how-to resources, the blog and webinars are especially helpful.
3. Google Alerts – A simple and free way to track and review online mentions of your brand, competitors, clients, industry or keyword.
4. Google Analytics – Fortunately, you don’t have to be an expert in data mining to understand the effectiveness of your online marketing efforts. With just a few basic skills, marketers can track site visits, marketing campaigns and better understand site visitors.
5. LinkedIn – This business-oriented social networking service provides members with an easy way to connect individuals and/or groups. With more than 300 million members, it is a great place to discover business prospects and industry-specific information. Join relevant groups to engage in blogs, industry updates and discussions.
6. American Marketing Association – Founded in 1937, the AMA is one of the largest marketing associations worldwide and is an excellent source of research, training programs and best practices.
7. Marketo – This digital marketing software and solutions company helps businesses with customer acquisition, retention and ultimately revenue growth. In addition to its marketing products, the company also contains a tremendous amount of information about marketing automation, social marketing and targeted content design.
8. WebAttract – This professional services firm provides a turnkey solution for producing effective B2B webinars from strategic planning, to audience acquisition, content development, webinar hosting, professional moderating and technical management. The production team is competent, supportive and provides expert guidance before, during, and after the webinar.
9. Boost Blog Traffic – Former associate editor of Copyblogger, Jon Morrow is a blog expert and writing aficionado. His personal story is an inspiration and the site contains lots of great tools for beginners and experienced professionals.
10. join.me – Today’s fast-paced business environment makes online meetings and presentations a necessity. This easy-to-use platform enables screen sharing, video conferencing and team collaboration.
Marketing Resources Can Cut Through the Clutter
These are some of my go-to marketing resources. I’d love to hear about yours!